Jacqueline joins the National Board to support women business owners nationwide Washington, D.C. (June 5, 2023)—The National Association of Women Business Owners (NAWBO) installed Jacqueline Hayes to the 2023-2024 Board of Directors. NAWBO represents more than 12 million women business…
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Why Cultural Relevance Matters in Marketing to Asian American Consumers
May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in…
3 Proven Marketing Tips to Reach and Engage Women Consumers
Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the…
Crayons & Marketers’ Brandon Tubbs Earns Google Analytics 4 Certification
We’ve got some great news to share! Brandon Tubbs, our Paid Advertising Specialist, SEO and analytics expert, has earned his Google 4 Certification, and we couldn’t be prouder. This achievement demonstrates our commitment to staying ahead of the curve in…
Crayons & Marketers Launches New Diversity & Inclusion Marketing Assessment For Brands
Tool Identifies Opportunities to Engage Diverse Populations and Abilities Authentically and Improve Representation in Marketing Nashville, Tenn. – October 11, 2022 – Culturally sensitive content marketing firm, Crayons & Marketers, announces today the launch of its enterprise-level Diversity & Inclusion…
The Benefits of Website Accessibility for CX and Risk Mitigation
When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in…