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Content + Marketing Strategy

The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are ineffective or spending just the right amount and seeing a good return.  For brands looking…

An interesting phenomenon has occurred in the digital age – consumers are now listening to the opinions of strangers to influence their purchasing decisions.  With sites like Yelp, Angie’s List, and Goodsnitch, consumers are now able to rate their experience and provide detail on what they liked and did not like with this information being…

Warren Buffet once said that it takes twenty years to build a reputation and about five minutes to ruin it. And never has that been more true than now. In recent years, the popularity of social media and online review sites has skyrocketed. Consumers are looking to one another online to determine the quality and…

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