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Marketing is changing. The fundamental principles of marketing still exist, but the “how to” has changed dramatically. As marketers, we create an exchange of value between brands and the consumers they service. But to remain relevant, we’ve had to adapt our strategies to keep pace with the market trends currently disrupting small business marketing as we…

George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having a vision is, where it falters is in failed execution. In the book of Habakkuk, the…

Who would have guessed you could learn so much from a crayon, a double ended one at that. Over the last two weeks, we’ve discussed the marketing mix.  Familiar to many, foreign to some.  Today, let’s knock out the last two Ps, promotion and placement.  product price promotion placement Last week, I again left you with a…

In last week’s posting, I put a question before you.  If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2?  I mean, it’s fewer crayons so how do they get away with that? Well, it’s simple…

On a recent excursion to a mass retailer, with my child in tow, we, of course, found ourselves facing the crayon aisle.  We start the slow walk down the aisle, packed with so many things to see, feel and knock over.  And as I pick up the last victim of her play, it actually held my interest.  It was a six count package…

Of the vast selection of crayon options available to both young and old, I would have to say that the cool triangular ones are one of my favorites.  Not only don’t they roll off the table when my daughter insists on pouring them all out.  But, per the box, they help the little ones develop their fine motor…

Have you ever tried to color a large space with a marker?  What happens?  Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry.  Now, if you’d started with a crayon, chances are, you would have ended up with the perfect picture. Why?…

So, if you open your standard box of crayons today, what do you see?  I can tell you what you rarely see – the basic eight primary colors of yesterday.  Did you know that there are 120 beautifully unique crayon colors?  I know, right! That’s 1-2-0 and they range in colors from your standard red, yellow…

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