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Businesses of all sizes are facing unprecedented competition for sales. Consumers are more empowered than ever and are wielding it to command a better experience from brands. But getting in front of those prospective clients can be a challenge. Even with the borderless reach of digital marketing, the ability to connect to consumers who are…

February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy, you not only strengthen ties with existing customers, but are certain to woo new ones…

People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to find new customers is to meet them out in the real world. Just understand that…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their businesses at some point. Despite following all the rules – the recommended social media posting…

Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining the key functions you need to run your business, then developing processes and determining the…

For smaller organizations, trying to keep up with the pace of marketing is a challenge. Every day it seems like there’s something new to learn – a new social media platform or a new best practice for sending emails. But the breakdown of most small business marketing isn’t so much a failure to understand new…

  Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer.  “We didn’t do anything,” we yell as we shake our fists…

Let’s face it.  We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once, but over and over again. But many of us settle for becoming a one hit…

Customers have high expectations. Gone are the days of transactional sales with faceless individuals who breeze in and out of your stores and on and off your websites. Today’s new normal is all about relationship. And one of the best ways to establish that relationship is through routine follow-up. What is follow-up? Follow-up is not…

When sitting down with decision makers, there is a tremendous amount of pressure on us, the business owner, to sell – to close the deal. So, we take out our gadgets and flip through our brochures, determined to convince them to end their search and sign on with us. And after all that time and…

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