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For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…

The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and work harder to deliver experiences that consumers want to be a part of. For small…

Remember a time where you had no internet, no cell phone, no Google, no laptop, and an Atari was an advanced gaming system? Remember when you had to actually go outside and play? Read a book to entertain yourself because there was no such thing as an iPad? And binge-watching Netflix wasn’t even an option….

The only way you can gain an appreciation for or dislike of social media is to be on it. And regardless of which side of the coin you land on, social media is here to stay. Sure, the popularity of certain platforms will change, and new ones will emerge. But the force that is social…

Posting to social media has never been easier. Social media management tools like Hootsuite and Buffer make it almost inexcusable not to post updates routinely to your social media networks. And the benefits! Once you link up all your accounts, you can schedule posts to publish when and where you want them to, all from…

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

“Should I be on Facebook?” As a small business owner trying to make a name for yourself, it’s a no brainer, right? Of course you should. So you set up your Page and start posting. But oddly enough, not much is happening. You get a few “likes” here and there, but not the big numbers you expected. Frustrated,…

  Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate Pinterest into their online marketing strategy. Pinterest is a powerful digital marketing tool, especially for…

As marketers, we love to tell our clients that they should be on Google+.  It’s the second largest social networking site in the world. It’s indexed by Google, which means that having a business page on Google+ can help your customers find your business faster and easier. In fact, adding +1’s to your web pages can get you up…

To take a quote from social scientist and author Brene Brown, “Connection is why we’re here. It gives purpose and meaning to our lives.” If this weren’t true, social media wouldn’t be as popular as it is today. Connections are more than the number of likes or followers you have, but are based on relationships…

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