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Content + Marketing Strategy

As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns….

The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time, effort, and money you put into building your site, people have the nerve to click…

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