Brand. That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand…
In My Happy Place… Starbucks
Starbucks. Finally. Crap, the parking lot is full! No..wait, there’s a spot. I almost missed it..I’ll just back in. After I park, I cut the engine and trip out of my car. I try not to run, but can’t help…
Cheering Section!
Well, it’s back to school time. I find myself, for the first time, standing in a sea of parents, buggy to buggy, slightly pushing and nudging, all reading a slip of paper with a common theme – the school supply list…