We’re all in the people business. Regardless of what you sell, there’s a person behind ever dollar made. And it’s not just your customer. Employee engagement has a direct impact on customer experience. Not knowing what motivates your employees will make…
What Makes Your Customer Experience Worth Talking About?
We’ve reached a tipping point. Brands are no longer competing solely on the quality of their products and services. Consumer sentiment is favoring brands who not only deliver the “goods”, but the service to match. When combined, these brands offer…
3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
Let’s face it. We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once,…
Springing Forward: Why this is the perfect time to use a brand audit to spruce up your brand
It’s official. Spring is on the horizon and warmer days are ahead. Time for daffodils and buttercups, yard sales and remodeling. Time to clean out the closets and de-clutter the work shed, pull up the weeds and plant the garden. …
Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel…
Client Calls…3 Ways To Win the Game of Service
The truth is, as a business owner, regardless of the industry you’re in, you are first and foremost in the people business. It’s those people you encounter, be it in person or through social media, that you hope to win…
In My Happy Place… Starbucks
Starbucks. Finally. Crap, the parking lot is full! No..wait, there’s a spot. I almost missed it..I’ll just back in. After I park, I cut the engine and trip out of my car. I try not to run, but can’t help…
Preparing for Change – 3 Ways To Find More Cheese
About ten years ago, I was working at an affinity marketing firm. From time to time, management would get all associates together in a large banquet hall for the all-employee meeting. You’ve been to those…free coffee and poppy seed muffins. Well, these…
The Initial Meeting….A Time to Listen, Not Talk
I’m a talker. That’s a surprise to some, but not to most. But my daughter, a thriving kindergartener, puts me to shame. As soon as she opens the car door, it starts. Talking 100 words per minute, I know who did what…
It’s Just a Crayon – Big Deal
Being that buying a new box of crayons on a weekly basis has become the new norm in my household, I’ve taken the time to ask myself a question. Are all crayons created equal? To the average crayon user, the answer…