Let’s face it. We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once,…
business communication
Before You Hire A Virtual Assistant, Read This!
If you’re a small business owner or run a non-profit organization, running short on time and resources isn’t an exception, but a hard and fast rule! In between setting appointments, preparing bids, keeping up with emails, and returning phone calls,…
Client Calls…3 Ways To Win the Game of Service
The truth is, as a business owner, regardless of the industry you’re in, you are first and foremost in the people business. It’s those people you encounter, be it in person or through social media, that you hope to win…
A Couple Thoughts on Leadership…
Let’s say you’re sitting in a room of familiar business owners. I walk in and give each of them a slip of paper and ask them to write one word on it that describes you best. What would they write?…
Gumming Up Your Site: 3 Tips to Improve Stickiness
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time,…
From the Heart of Small Businesses…Thank You
It can be argued that small businesses are the backbone of America, the ultimate expression of the American Dream. Many companies, though large today, started as a mom and pop store in the middle of Smalltown, USA but grew into the…
Preparing for Change – 3 Ways To Find More Cheese
About ten years ago, I was working at an affinity marketing firm. From time to time, management would get all associates together in a large banquet hall for the all-employee meeting. You’ve been to those…free coffee and poppy seed muffins. Well, these…
Developing Strong Ties: Blue and Red Make Purple…
It’s fascinating to me to watch people network. The smiles and firm handshakes. The warm introductions and business card exchanges. All a necessary part of growing your business and getting your name out there. But I’ve also witnessed the other side of that. The whispers and eye rolls….
The Initial Meeting….A Time to Listen, Not Talk
I’m a talker. That’s a surprise to some, but not to most. But my daughter, a thriving kindergartener, puts me to shame. As soon as she opens the car door, it starts. Talking 100 words per minute, I know who did what…