Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and…
As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
Racing to the Finish Line…
Last night, I saw the shell of a broken man. As I looked into the eyes of Lance Armstrong as he spoke with Oprah, the words liar or cheat, never came to mind. All I saw was regret. To have…