Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many are content to visibly and vocally display their support for the LGBTQ+ community. Yet, there are dissenters. The political frenzy around this community…
content marketing
Crayons & Marketers and accessiBe Announce a Strategic Partnership for Website Accessibility
Crayons & Marketers can now provide its clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. – August 1, 2022 – Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership…
Reaching New Audiences With Influencer Marketing
Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage…
How To Build Brand Affinity During COVID-19
The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands?…
LinkedIn Hacks You Should Know Pt. 2
Join groups — and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your…
LinkedIn Hacks You Should Know Pt. 1
LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital…
How To Create Effective Infographics [Infographic]
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and…
Build Landing Pages That Convert With These Simple Tips
One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them…
How To Heart Customers Through Customer Relationship Marketing
February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy,…
Debunking Marketing Myths: Content Marketing Is Easy
Tales of ghosts and goblins may give you a fright this Halloween, but very few things are scarier to a content marketer than to hear the words, “content marketing is easy.” Nothing could be further from the truth. And this…
What Experts Say About The Best Way To Market To Millennials
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. With the smell of increased purchasing power lingering in the air, brands…
Marketing To Millennials Is A Really Big Deal
Millennials use social media to shape their digital identities and avoid overly promotional brands There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue…