If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression…
crayons
Color Me Green
In last week’s posting, I put a question before you. If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2? …
Shelf Life
On a recent excursion to a mass retailer, with my child in tow, we, of course, found ourselves facing the crayon aisle. We start the slow walk down the aisle, packed with so many things to see, feel and knock over. And as I pick…