When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’ As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific. And…
Content Marketing for Ambitious Brands
When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’ As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific. And…
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