February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy,…
3 Simple Ways Adult Coloring Books Can Inspire Your Brand
It’s something about those intricate patterns on the front of adult coloring books that consumers just can’t seem to resist. Be it paisley or geometric, flowers or fairies, consumers are trading their styluses for colored pencils, eager to add color…
Is Employee Engagement the Secret To Better Customer Experience?
We’re all in the people business. Regardless of what you sell, there’s a person behind ever dollar made. And it’s not just your customer. Employee engagement has a direct impact on customer experience. Not knowing what motivates your employees will make…
[GUEST POST] How To Put Your Money Where Their Mouth Is To Influence WOM
An interesting phenomenon has occurred in the digital age – consumers are now listening to the opinions of strangers to influence their purchasing decisions. With sites like Yelp, Angie’s List, and Goodsnitch, consumers are now able to rate their experience…
3 Easy Ways To Unlock Customer Experiences Brands Will Envy
The customer may not always be right, but the customer is certainly at the center of a brand that is top of mind. And the way these brands pull that off is by delivering exceptional customer experiences that go beyond…
What Makes Your Customer Experience Worth Talking About?
We’ve reached a tipping point. Brands are no longer competing solely on the quality of their products and services. Consumer sentiment is favoring brands who not only deliver the “goods”, but the service to match. When combined, these brands offer…
3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
Let’s face it. We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once,…
Springing Forward: Why this is the perfect time to use a brand audit to spruce up your brand
It’s official. Spring is on the horizon and warmer days are ahead. Time for daffodils and buttercups, yard sales and remodeling. Time to clean out the closets and de-clutter the work shed, pull up the weeds and plant the garden. …
Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel…
Resolve to Win Customers Over in 2014 By Showing Them Some Love
The reality is, businesses need paying customers to stay afloat. But, as the marketing machine continues to churn out new ways of attracting them, often times, as business owners, we find ourselves moving further and further away from the…
Is the Customer Always Right? How to Service Your Clients Without Losing Your Mind
“The customer is always right.” A classic saying championed by retail moguls like Marshall Field way back in the 1800s and is still alive and well today. In fact, empowered with smartphones and tablets, customers are supplying feedback on their experiences at the point of…
In My Happy Place… Starbucks
Starbucks. Finally. Crap, the parking lot is full! No..wait, there’s a spot. I almost missed it..I’ll just back in. After I park, I cut the engine and trip out of my car. I try not to run, but can’t help…