Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
engagement
How To Create Effective Infographics [Infographic]
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and…
Effective Ways To Use Hashtags To Build Your Brand
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their…
How To Spark Delightful Audience Engagement With Good Content
We’re all desperate for them. Likes, retweets, or shares. Comments, reposts, or pins. Audience engagement. That tiny yet impactful gesture that signifies that something we did was right (or wrong) and that there’s life out there beyond the publish button….
3 Good Reasons To Consider Posting Directly To Social Media
Posting to social media has never been easier. Social media management tools like Hootsuite and Buffer make it almost inexcusable not to post updates routinely to your social media networks. And the benefits! Once you link up all your accounts,…
Get More Out of Your Facebook Business Page Than Just “Likes”, Improve Reach
“Should I be on Facebook?” As a small business owner trying to make a name for yourself, it’s a no brainer, right? Of course you should. So you set up your Page and start posting. But oddly enough, not much is happening. You…
3 Easy Ways To Keep Customers Engaged In Your Business
Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us…
Resolve to Win Customers Over in 2014 By Showing Them Some Love
The reality is, businesses need paying customers to stay afloat. But, as the marketing machine continues to churn out new ways of attracting them, often times, as business owners, we find ourselves moving further and further away from the…
New on LinkedIn? 3 Tips to Help You Start Engaging…
LinkedIn has well over 200 million users and is the 13th most viewed website in the world. For business owners, professionals, and job seekers, it is the place to be and be seen. When you get in there and figure out how it…