National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not…
Advertising, Blog, Branding, Content Strategy, Cultural Research, Marketing Strategy, Multicultural Marketers, Multicultural Research, Sales Strategy, Target Audience ·
Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and…
Blog, Content Strategy, Marketing Plans ·
Knowing Your Numbers, The Key to Effective Marketing
By now, you know that being in business is all about knowing your numbers. How many sales you need to turn a profit. Or how many people you need to hire to cover the workload. You can’t afford to guess…