For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the…
Reaching New Audiences With Influencer Marketing
Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage…
3 Ways MWBEs Can Market More Effectively to Government Agencies
Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and…
As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
How To Build Brand Affinity During COVID-19
The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands?…
Benefits of Voice Technology and Smart Speaker Marketing
Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to…
Get To Know Your Audience Better With Data-Driven Marketing
The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use…
7 Digital Marketing Trends Worth Adding To Your 2019 Strategy
The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate…
MyCorporation: Experts Weigh In: What’s Your Best Organic Marketing Strategy?
We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29! Read Experts Weigh In: What’s…
3 Smart Marketing Trends To Better Engage Your Audience In 2018
For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018. As a marketer, I understand the urgency…