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Strategic Thinkers. Marketing Partners.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their businesses at some point. Despite following all the rules – the recommended social media posting…

By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too tough on yourself. Finding your way around the marketing landscape can be a little like…

George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having a vision is, where it falters is in failed execution. In the book of Habakkuk, the…

  Building a website is one of the most exciting parts of starting a business.  You feel official, somehow.  Your hard work, dreams, and caffeine induced brainstorming sessions all culminate into this tiny piece of the digital universe. But for many of us, the crushing reality is, building a website can be expensive.  It can…

Brand.  That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand and its impact on their business can make a big difference. But first things first…

Starbucks.  Finally.  Crap, the parking lot is full! No..wait, there’s a spot. I almost missed it..I’ll just back in. After I park, I cut the engine and trip out of my car. I try not to run, but can’t help it – it’s already been one of those mornings and they have something I really…

It’s fascinating to me to watch people network. The smiles and firm handshakes. The warm introductions and business card exchanges. All a necessary part of growing your business and getting your name out there. But I’ve also witnessed the other side of that. The whispers and eye rolls. The brush offs and avoidance. All unnecessary parts of growing your business and getting your…

Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite them to chat among themselves while you listen in. Of social media I often hear,…

Throughout my academic and professional career, I’ve had the opportunity to do a lot of public speaking. From my valedictorian speech in high school to lunch and learn sessions, I’ve had a chance to chat it up in front of a crowd. I find that I’m at my best when I’m being myself, mixing good…

Have you ever tried to color a large space with a marker?  What happens?  Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry.  Now, if you’d started with a crayon, chances are, you would have ended up with the perfect picture. Why?…

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