Tool Identifies Opportunities to Engage Diverse Populations and Abilities Authentically and Improve Representation in Marketing Nashville, Tenn. – October 11, 2022 – Culturally sensitive content marketing firm, Crayons & Marketers, announces today the launch of its enterprise-level Diversity & Inclusion…
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Is Age A Part of Your Diversity Marketing Strategy
Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many…
Black Business Month Courageous Comebacks Series: Thresette Briggs, Performance 3
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
Black Business Month Courageous Comebacks Series: Netta Dobbins, Mimconnect
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
Building Brand Visibility With Social Media Advertising
For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready…
How Language Code-Switching Changed Hispanic Marketing
Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern…
How to Make Your Agency More Attractive to Diverse Suppliers
Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul…
Reaching New Audiences With Influencer Marketing
Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage…
3 Ways MWBEs Can Market More Effectively to Government Agencies
Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and…
As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
Brands Taking A Stand: How To Approach Corporate Social Responsibility ‘Responsibly’
The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities….