The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands?…
marketing
Benefits of Voice Technology and Smart Speaker Marketing
Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to…
How To Create Effective Infographics [Infographic]
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and…
How To See Your Marketing As A Win Instead Of A Waste Of Time
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their…
5 Remarkable Tools To Top Your 2016 Marketing Wishlist
By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too…
90 Day Marketing Plans, Easier to Manage And Just As Effective
George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having…
Need a Website? You’ve Got Two Options – Do It Yourself or Hire a Pro
Building a website is one of the most exciting parts of starting a business. You feel official, somehow. Your hard work, dreams, and caffeine induced brainstorming sessions all culminate into this tiny piece of the digital universe. But for…
How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo
Brand. That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand…
In My Happy Place… Starbucks
Starbucks. Finally. Crap, the parking lot is full! No..wait, there’s a spot. I almost missed it..I’ll just back in. After I park, I cut the engine and trip out of my car. I try not to run, but can’t help…
Developing Strong Ties: Blue and Red Make Purple…
It’s fascinating to me to watch people network. The smiles and firm handshakes. The warm introductions and business card exchanges. All a necessary part of growing your business and getting your name out there. But I’ve also witnessed the other side of that. The whispers and eye rolls….
Social Media: Tricks and Treats
Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite…
Win the Crowd – 3 Public Speaking Tips
Throughout my academic and professional career, I’ve had the opportunity to do a lot of public speaking. From my valedictorian speech in high school to lunch and learn sessions, I’ve had a chance to chat it up in front of…