Gone are the days, thankfully, that we have to wait on a media outlet to pick up a news release or run a story we’ve written. Technology has empowered business owners to be creators of their own destiny, giving us…
media
How To Effectively Use Owned, Paid, & Earned Media In Your Content Strategy
When creating a campaign to market your business or a particular aspect of your business, your content is at the mercy of your strategy. Building an effective content strategy that leverages the benefits of owned, paid, and earned media helps…