For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the…
millennials
What Experts Say About The Best Way To Market To Millennials
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. With the smell of increased purchasing power lingering in the air, brands…
Marketing To Millennials Is A Really Big Deal
Millennials use social media to shape their digital identities and avoid overly promotional brands There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue…