When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.” Studies have…
positioning
Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand
At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word…