In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show…
sales strategy
LinkedIn Hacks You Should Know Pt. 2
Join groups — and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your…
How To Heart Customers Through Customer Relationship Marketing
February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy,…
[Guest Post] Get Out Of Your Own Way And Market To Find New Customers
People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to…
Using the 80/20 Rule To Create Better Content and Attract The Right Audience
Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got…
Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website
When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.” Studies have…
3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
Let’s face it. We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once,…
3 Simple Reasons Prospects Don’t Buy
When sitting down with decision makers, there is a tremendous amount of pressure on us, the business owner, to sell – to close the deal. So, we take out our gadgets and flip through our brochures, determined to convince them…
Don’t Keep Me A Secret: 3 Insights into Referral Marketing
One of the biggest challenges all of us face in business is growing our business. We lie awake at night staring up at the ceiling wondering how to connect the dots… how to move the needle. It’s frustrating, isn’t it? You know you’ve got…
Decision Makers Are Still In the Office…So Call Already!
During the holiday season, many of us are looking forward to some downtime. As a small business owner, you may not have the luxury of taking extended time off during the year because you are your business. But, the long hours…
The Initial Meeting….A Time to Listen, Not Talk
I’m a talker. That’s a surprise to some, but not to most. But my daughter, a thriving kindergartener, puts me to shame. As soon as she opens the car door, it starts. Talking 100 words per minute, I know who did what…