Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul…
small business marketing
3 Market Trends Disrupting Small Business Marketing
Marketing is changing. The fundamental principles of marketing still exist, but the “how to” has changed dramatically. As marketers, we create an exchange of value between brands and the consumers they service. But to remain relevant, we’ve had to adapt our…
Gift Yourself Permission To Get Rid Of DIY Marketing
Tired of DIY marketing? Well, you should be. It’s hard enough to manage running a business without throwing in how to market it. That is, unless you’re a marketer. The fact is, running an effective marketing program takes not only…
Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems…
Rethink Pinterest For Your Business: 10 Steps To Help You Put A Pin In It [Guest Post]
Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate…
How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo
Brand. That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand…
Is Your Marketing Paying Off? 3 Myths That Are Holding You Back
The reality is, marketing only works when you keep at it. There’s no magic potion to drink. No secret algorithm to crack. And not enough keywords on the planet to stuff behind your name to turn you into an overnight…
3 Tips to Tidy Up Your Next Email Campaign
Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing…
New on LinkedIn? 3 Tips to Help You Start Engaging…
LinkedIn has well over 200 million users and is the 13th most viewed website in the world. For business owners, professionals, and job seekers, it is the place to be and be seen. When you get in there and figure out how it…
Want to do a little content marketing for your business? Start with an editorial calendar…
Creating content takes work. Blogs, videos, eBooks, white papers, infographics, even the snippet of text you send with an article you’re sharing, that’s all content that you can use to brand yourself and your business in the minds of your existing and…
Are you on Google+? Should you be? Maybe
As marketers, we love to tell our clients that they should be on Google+. It’s the second largest social networking site in the world. It’s indexed by Google, which means that having a business page on Google+ can help your customers find…
Want to Build Awareness? Consider Event Sponsorships
One of the biggest challenges facing smaller businesses today is raising brand awareness. It’s a tough market out there and smaller names tend to get lost in the shuffle. And while most of the buzz about branding revolves around social media, for smaller firms,…