When you hear the word corporate, many of us think back to the days when we worked in a sea of cubicles in a sleek office building downtown. Although we worked hard, there were also holiday parties and potlucks. Employee…
Why Strategic Planning Now For Your Small Business Can Mean A Happy New Year!
‘Tis the season for holiday cheer. A time to enjoy family, friends, good food, presents and more. And for many small business owners, it’s a time to reflect on months gone by. The things we’ve done right, the things we’ve done…
A Lesson in Innovation: What We Can Learn from Blockbuster
Blockbuster video stores are closing. It was recently announced that the remaining 300 US stores will close by January. For those of us who can’t remember the last time we’ve walked into a Blockbuster, this is no surprise. But you wonder. How can a company that once dominated…
Is the Customer Always Right? How to Service Your Clients Without Losing Your Mind
“The customer is always right.” A classic saying championed by retail moguls like Marshall Field way back in the 1800s and is still alive and well today. In fact, empowered with smartphones and tablets, customers are supplying feedback on their experiences at the point of…
So What’s A Keyword Anyway? 3 Basic Facts Small Businesses Need To Know
Through online efforts, today’s tech savvy small business owner has an opportunity to reach well beyond their local footprint to find customers. In this new and exciting digital age, small businesses can become global businesses, with customers and resources from…
Want to do a little content marketing for your business? Start with an editorial calendar…
Creating content takes work. Blogs, videos, eBooks, white papers, infographics, even the snippet of text you send with an article you’re sharing, that’s all content that you can use to brand yourself and your business in the minds of your existing and…
Considering starting a business? I’ve got your back, sister!
Women are leaving the corporate workspace. Tired of having to juggle working eight-hour days stuck behind a desk only to go home and pull a second shift with the house, husband, and kids, many women have taken the leap of faith to become business…
Are you on Google+? Should you be? Maybe
As marketers, we love to tell our clients that they should be on Google+. It’s the second largest social networking site in the world. It’s indexed by Google, which means that having a business page on Google+ can help your customers find…
The Power of Saying NO…
Today, I’m going to give you permission to do something that you’ve probably dreamt of, but never imagined you’d be able to do. There are very few guarantees in life, but if you take advantage of this opportunity, I promise…
Three Lessons I Learned From Christian Grey… Business Ones!
As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’…
The Courage to Try: A Few Good Businesses
If you’ve ever had a conversation with a small business owner, you can’t help but walk away changed. Their enthusiasm and determination is infectious and to some, delusional. But, when I think of the long list of delusional people who have gone on to create…
Social Media: Tricks and Treats
Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite…