As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We…
social media
Practical Lessons On How To Use Social Media To Build Your Business
The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and…
[Guest Post] Why Social Media Is One Of The Best Tools To Attract Millennials
Remember a time where you had no internet, no cell phone, no Google, no laptop, and an Atari was an advanced gaming system? Remember when you had to actually go outside and play? Read a book to entertain yourself because…
Marketing To Millennials Is A Really Big Deal
Millennials use social media to shape their digital identities and avoid overly promotional brands There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue…
Good Strategy And Better Storytelling: How To Get More From Social Media
The only way you can gain an appreciation for or dislike of social media is to be on it. And regardless of which side of the coin you land on, social media is here to stay. Sure, the popularity of…
3 Good Reasons To Consider Posting Directly To Social Media
Posting to social media has never been easier. Social media management tools like Hootsuite and Buffer make it almost inexcusable not to post updates routinely to your social media networks. And the benefits! Once you link up all your accounts,…
Time Saving Secrets To Finding Good Content To Share On Social Media
Posting to social media is easy. You type something in, click a button, and it’s out there. You’re done, right? Wrong. Not if you want to survive social media. Building a strong social media following for your business isn’t about…
Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems…
Get More Out of Your Facebook Business Page Than Just “Likes”, Improve Reach
“Should I be on Facebook?” As a small business owner trying to make a name for yourself, it’s a no brainer, right? Of course you should. So you set up your Page and start posting. But oddly enough, not much is happening. You…
Building an Audience: 7 Twitter Habits To Start Today
Have you ever wondered how some businesses get so many Twitter followers and you’ve been stuck at 10 for months now? Well, you’re in good company. That’s a challenge for many small businesses, including my own. Building a social following…
Racing to the Finish Line…
Last night, I saw the shell of a broken man. As I looked into the eyes of Lance Armstrong as he spoke with Oprah, the words liar or cheat, never came to mind. All I saw was regret. To have…