National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not…
target market
Woo Me: Using Customer Personas To Attract Your Ideal Customers
When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’ As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific. And…
The Long & Short of It: What Small Businesses Can Learn From the Long Tail
In a 2004 article for Wired magazine, Chris Anderson took a statistical term and made it cool. Mentioning the long tail strategy in relation to the success of popular companies like Amazon and Apple moved this concept into the mainstream and gave…