I am both humbled and excited about the end of 2012 and the birth of 2013. I look forward to growing in the new year and taking you along for the ride! With that said, I’ll leave you until the…
Gumming Up Your Site: 3 Tips to Improve Stickiness
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time,…
The Courage to Try: A Few Good Businesses
If you’ve ever had a conversation with a small business owner, you can’t help but walk away changed. Their enthusiasm and determination is infectious and to some, delusional. But, when I think of the long list of delusional people who have gone on to create…
Decision Makers Are Still In the Office…So Call Already!
During the holiday season, many of us are looking forward to some downtime. As a small business owner, you may not have the luxury of taking extended time off during the year because you are your business. But, the long hours…
From the Heart of Small Businesses…Thank You
It can be argued that small businesses are the backbone of America, the ultimate expression of the American Dream. Many companies, though large today, started as a mom and pop store in the middle of Smalltown, USA but grew into the…
Preparing for Change – 3 Ways To Find More Cheese
About ten years ago, I was working at an affinity marketing firm. From time to time, management would get all associates together in a large banquet hall for the all-employee meeting. You’ve been to those…free coffee and poppy seed muffins. Well, these…
Developing Strong Ties: Blue and Red Make Purple…
It’s fascinating to me to watch people network. The smiles and firm handshakes. The warm introductions and business card exchanges. All a necessary part of growing your business and getting your name out there. But I’ve also witnessed the other side of that. The whispers and eye rolls….
Social Media: Tricks and Treats
Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite…
Entrepreneurship: A Cautionary Tale
Being good at something will automatically make you successful in business, right? Well, not so but we’d all like to think that. Many of us go into business for ourselves with a particular skill set that we have nurtured and…
Marketing Strategy – The Ultimate Love Story
“People love romance.” I saw this quote in a recent ad for People magazine and I have to say, I agree. We all want to see the heroine swept off her feet by the ruggedly handsome hero, risking life and limb, to rescue her…
Asking for Help – A Sign of Strength, Not Weakness…
Being an entrepreneur is the most rewarding, yet unforgiving, profession on the planet. It takes guts, smarts, and money – not to mention a little luck. For those of you who run a one-man operation, it takes even more. While…
The Initial Meeting….A Time to Listen, Not Talk
I’m a talker. That’s a surprise to some, but not to most. But my daughter, a thriving kindergartener, puts me to shame. As soon as she opens the car door, it starts. Talking 100 words per minute, I know who did what…