Inclusive Marketing Consulting
We believe most cultural missteps in marketing and advertising stem from a lack of knowledge, not intentional ill will.
Crayons & Marketing Inclusive Marketing Consulting supports marketing teams and leadership in bridging the knowledge gaps. Our goal is not to assign blame but to raise awareness and foster learning, resulting in more effective marketing and positive social impact.
How It Works
Invite us to join your marketing team. This isn’t a transactional relationship. We need to be in the room to hear the conversations, the concerns, fears and opportunities so we can unpack them and offer guidance.
As your trusted partner on this journey, we will study your approach to marketing to diverse audiences, your motivations, goals and tactics. We examine your audience profiles and creative process, including imagery, media, talent, agency partners, accessibility considerations, and use of inclusive language and cultural context in content development. We also leverage our partners in multicultural market research to gain valuable consumer insights to frame the conversation.