Content Marketing
In today’s crowded digital landscape, content marketing provides a unique opportunity for brands to differentiate themselves and cultivate authentic relationships with audiences without resorting to aggressive sales tactics. Key to fostering these connections is recognizing that the people who make up your audience are not a monolith but represent a broad spectrum of diversity. These decision-makers expect brands to understand them and know their interests.
By delivering culturally relevant content such as blogs, how-to guides, thoughtful emails, and engaging social media posts that resonate with their audience’s needs and interests, organizations can build credibility and trust.
Crayons & Marketers specializes in developing inclusive content marketing strategies that empower our clients to earn the sale.
Content Marketing Services
Marketing Strategy
Marketing plans that serve as a clear roadmap for activating your marketing strategy, complete with checkpoints to keep you on track to reach your goals.
Positioning & Messaging
Through our discovery process, we help you define your target audience, understand your brand differentiators and create a positioning statement and key messages that resonate with your ideal audience.
Content Development
Blogs, website and social media copy, email, and more oriented towards your key messages, keywords and business objectives.
Email Marketing
Stay connected and top of mind with personalized email campaigns. From engaging welcome sequences to compelling promotional offers and informative newsletters, our strategies guide leads through the customer journey.
Social Media Management
Social media empowers consumers to freely voice their opinions and enables brands to listen, adapt and cultivate community. Our social media strategies manage this dialogue to drive meaningful engagement.