Diversity & Inclusion Marketing Assessment
Consumers want to see their authentic selves reflected in advertising.
But instead, they are often subjected to hurtful and demeaning stereotypes that perpetuate false narratives or they are left out entirely.
And they’re tired of it.
Over 71% of people surveyed in a 2021 Facebook study say they expect brands to promote diversity and inclusion in their online advertising.
Consumers aren’t afraid to break up with a brand unwilling to do the work to be inclusive. They’ll spend their dollars in a different store, attend a different university, or work for another company and share their frustrations online.
So we’ve worked with experts in diversity and inclusion to develop the Crayons & Marketers Diversity & Inclusion Marketing Assessment. This enterprise-level self-assessment tool helps marketing departments within organizations uncover blind spots, not assign blame, so they can build diverse and inclusive teams that produce culturally-intelligent marketing that engages diverse audiences.
Insights derived from the Diversity & Inclusion Marketing Assessment will help marketing teams:
- Evaluate the readiness for culturally responsive marketing and gain perspective that assists with strategic planning
- Assess where they need to invest in staff training, rebranding, re-messaging, and re-imagining marketing strategy
- Understand cultural awareness and build cultural competence
- Improve representation in marketing
- Avoid creating content that unintentionally perpetuates exclusionary or prejudicial practices
- Build authentic relationships with diverse communities and help organizations be better corporate citizens
Look at the people shaping your organization’s marketing strategy and the suppliers you partner with. Examine the marketing collateral going out to the public. Is inclusion a priority?