When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’ As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific. And…
persona
Fill Your Space
Have you ever tried to color a large space with a marker? What happens? Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry. Now, if you’d…