Your supporters are scrolling faster than ever. While you can’t control how quickly someone moves through their inbox, you can influence what makes them pause and reflect on what they’re reading. One increasingly popular way to do that is with micro-animations. Micro-animations are subtle, quick-loading motion effects that work like GIFs, but they’re smoother and…
Fundraising is both exciting and challenging. Building relationships with supporters and seeing them become lifelong donors is incredibly rewarding. But if you’ve worked in fundraising for any length of time, you know there isn’t a formula that guarantees results. Every audience is different. Strategies that resonate with one group may not work with another. Whether…
Nonprofit email marketing is one of the most valuable tools you have for donor cultivation. Development teams know the work of building relationships occurs long before you ask for the next gift. But your supporters likely receive dozens of nonprofit newsletters and fundraising appeals every month, and most blur together the moment they land. So…
If you work for a nonprofit, you’ve probably experienced this before. You share a powerful impact story. Someone reads it, feels inspired, and thinks, I should do something. But then…nothing. If that sounds familiar, you’re not alone. Nonprofits have become remarkably good at telling stories that move people. But there’s often a disconnect between “This story touched me” and “I’m going to make a donation.” In…
Picture it. You’re at a community event, and someone walks up to you and says, “I’ve been following your organization online. I love what you’re doing.” In that moment, inside, you’re beaming. All the hard work building up your organization’s digital presence is paying off. Or is it? Yes, you have poured energy into social media and email campaigns, but the question we have to ask ourselves is how much those efforts…
Working with limited staff and tight budgets? AI tools can help your team work smarter with limited resources.
Your board members are some of the most credible voices your nonprofit has. They’ve chosen to lend their time, talent, and treasure, not to mention their reputation, to help your organization advance its mission. And if you’ve chosen your board strategically, that’s an enormous asset. The question is, are you giving them what they need to actually use…
Does this sound familiar? You post something meaningful on your nonprofit’s social media. A compelling impact story, a beautifully designed campaign graphic, or a heartfelt video from your executive director, and then you wait to see how people respond. Meanwhile, your staff, people who chose to work for your mission and show up every day…
Fundraising is hard work for every nonprofit, but it can be especially challenging for organizations serving some of our most vulnerable communities — individuals struggling with addiction, experiencing homelessness, or re-entering society after prison. Post a photo of a rescue puppy with soulful brown eyes and a red bandana, and you’re likely to get plenty…
If your nonprofit is doing incredible work but no one knows about it, you could be missing out on the people you could be helping, the volunteers ready to show up, and the grants waiting to be won. The thought is worth sitting with. The truth is, even the most impactful mission can stall when…
The season of giving is upon us, and for nonprofits, that means it’s go time. According to Nonprofit Source, 30% of annual giving occurs in December, and 10% occurs in the last three days of the year. Year-end fundraising is one of the most critical opportunities for nonprofits, and effective marketing is what brings those…
Language shapes how people view themselves and how they view others. In conversations around health, disability, and identity, the words chosen can either reduce someone to a label or affirm their full humanity. That’s where person-first language comes in, and it matters not just in daily interactions but also in the way businesses and organizations…