3 Ways Nonprofits Can Use AI to Build a Smarter Workflow
Working with limited staff and tight budgets? AI tools can help your team work smarter with limited resources.
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Staff Not Sharing Your Nonprofit’s Content? Here’s How to Fix It
Does this sound familiar? You post something meaningful on your nonprofit’s social media. A compelling impact story, a beautifully designed campaign graphic, or a heartfelt video from your executive director, and then you wait to see how people respond. Meanwhile, your staff, people who chose to work for your mission and show up every day…
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Case Study: National APEX Accelerator Alliance (NAPEX)
Services: Rebrand, Logo Design, Naming, Social Media Management Background The National APEX Accelerator Alliance (NAPEX) represents the nationwide network of over 300 APEX Accelerators. Managed by the Department of Defense (DoD) Office of Small Business Programs (OSBP), these accelerators offer no-cost assistance and resources to businesses interested in government contracting. Challenge APEX Accelerators were formerly…
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Advertising | Blog | Digital Advertising | Marketing | Marketing Plans | Marketing Strategy | Retail | Social Media
Q5: The Most Wonderful Time of Year for Online Advertising
Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5 is powered by the growth of e-commerce. Online sales have experienced a boost in the…
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Advertising | Blog | Digital Advertising | Marketing | Marketing Strategy | Social Media | Uncategorized
How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy
When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone usage, including digital behavioral patterns. So essentially, if users opt-in, advertisers can track where they…
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Advertising | Blog | Branding | Communication | Digital Advertising | Marketing | Marketing Strategy | Social Media
Building Brand Visibility With Social Media Advertising
For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready for it. Savvy organizations set in motion plans to improve their visibility to attract new…
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Blog | Branding | Communication | Content Strategy | Marketing Plans | Marketing Strategy | Social Media | Target Audience
As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…
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Advertising | Blog | Branding | Communication | Content Strategy | Marketing Plans | Marketing Strategy | Social Media | Target Audience
How To Build Brand Affinity During COVID-19
The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…
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LinkedIn Hacks You Should Know Pt. 2
Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…
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LinkedIn Hacks You Should Know Pt. 1
LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…
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How To Create Effective Infographics [Infographic]
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…
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Get To Know Your Audience Better With Data-Driven Marketing
The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…
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