Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many…
Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns
The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of…
How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy
When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone…
What We Know About The Terms Hispanic, Latino/a, and Latinx
Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing…
Building Brand Visibility With Social Media Advertising
For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready…
How Language Code-Switching Changed Hispanic Marketing
Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern…
Unlocking The Secrets To Donor Stewardship
Keeping donors engaged is one of the most important yet challenging tasks for nonprofits. It’s a heavy lift that requires a pipeline of content and resources to stay top of mind so you can earn your share of wallet. Donor…
How to Make Your Agency More Attractive to Diverse Suppliers
Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul…