Multicultural Marketers

Blog | Diversity | Diversity & Inclusion | Marketing | Multicultural Marketers | Multicultural Research

Why Cultural Relevance Matters in Marketing to Asian American Consumers
ByBethany Anderson May 24, 2023February 20, 2025

May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…

Read More Why Cultural Relevance Matters in Marketing to Asian American Consumers
Advertising | Blog | Diversity | Hispanic Marketing | Marketing | Marketing Strategy | Multicultural Marketers | Multicultural Marketing

What We Know About The Terms Hispanic, Latino/a, and Latinx
ByCindy R Hall June 30, 2021June 30, 2021

Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing power. As the population of U.S. born Hispanics continues to grow, we see a shift…

Read More What We Know About The Terms Hispanic, Latino/a, and Latinx
Blog | Communication | Content Strategy | Cultural Research | Diversity | Marketing Plans | Marketing Strategy | Multicultural Marketers | Multicultural Research | Sales Strategy | Target Audience

Transcreation: Content Profiling and Creativity in Marketing Campaigns
ByCrayons & Marketers February 3, 2021February 2, 2021

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Read More Transcreation: Content Profiling and Creativity in Marketing Campaigns
Blog | Communication | Content Strategy | Cultural Research | Data-Driven Marketing | Diversity | Leadership | Marketing Mix | Marketing Plans | Marketing Strategy | Multicultural Marketers | Multicultural Research | Research | Segmentation | Target Audience

Catching Unconscious Bias in Marketing
ByCrayons & Marketers January 27, 2021February 26, 2021

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

Read More Catching Unconscious Bias in Marketing
Advertising | Blog | Branding | Content Strategy | Cultural Research | Marketing Strategy | Multicultural Marketers | Multicultural Research | Sales Strategy | Target Audience

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
ByCindy R Hall September 2, 2020September 2, 2020

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…

Read More Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
Blog | Branding | Communication | Corporate Responsibility | Diversity | Multicultural Marketers

Brands Taking A Stand: How To Approach Corporate Social Responsibility â€˜Responsibly’
ByElizabeth Willis July 7, 2020January 26, 2021

The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities. The brutal use of lethal force against Rayshard Brooks, George Floyd, Breonna Taylor, and many…

Read More Brands Taking A Stand: How To Approach Corporate Social Responsibility â€˜Responsibly’