We’ve got some great news to share! Brandon Tubbs, our Paid Advertising Specialist, SEO and analytics expert, has earned his Google 4 Certification, and we couldn’t be prouder. This achievement demonstrates our commitment to staying ahead of the curve in the constantly evolving world of digital marketing. Now Google Analytics 4 certified, we are excited…
Tool Identifies Opportunities to Engage Diverse Populations and Abilities Authentically and Improve Representation in Marketing Nashville, Tenn. – October 11, 2022 – Culturally sensitive content marketing firm, Crayons & Marketers, announces today the launch of its enterprise-level Diversity & Inclusion Marketing Assessment to help brands identify opportunities for increasing inclusion of and engagement with diverse…
When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…
Crayons & Marketers can now provide its clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. – August 1, 2022 – Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership with accessiBe, the market leader in web accessibility. Crayons & Marketers will join the accessiBe…
Jacqueline joins the National board to grow her efforts to support women business owners nationwide Washington, D.C. (June 15, 2022), The National Association of Women Business Owners (NAWBO) installed Jacqueline Hayes of Nashville to the 2022-2023 Board of Directors. The NAWBO National Board is a group of women from across America who support NAWBO’s mission…
Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…
Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5 is powered by the growth of e-commerce. Online sales have experienced a boost in the…
In celebration of Hispanic Heritage Month, Jacqueline Hayes, founder and chief marketing strategist of Crayons & Marketers, talks with The Translation Team, a full-service translation company specializing in Spanish translations for the U.S. Hispanic consumer market. The company supports private and public companies in the education, marketing, and healthcare industries with multicultural communication efforts. TTT…
From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One of the most common suggests[1] that marketing firms aim to reach two very specific groups:…
First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as buying visits to your website as opposed to earning those visits organically through search engine…
In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…