We’ve got some great news to share! Brandon Tubbs, our Paid Advertising Specialist, SEO and analytics expert, has earned his Google 4 Certification, and we couldn’t be prouder. This achievement demonstrates our commitment to staying ahead of the curve in…
Crayons & Marketers Launches New Diversity & Inclusion Marketing Assessment For Brands
Tool Identifies Opportunities to Engage Diverse Populations and Abilities Authentically and Improve Representation in Marketing Nashville, Tenn. – October 11, 2022 – Culturally sensitive content marketing firm, Crayons & Marketers, announces today the launch of its enterprise-level Diversity & Inclusion…
The Benefits of Website Accessibility for CX and Risk Mitigation
When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in…
Crayons & Marketers and accessiBe Announce a Strategic Partnership for Website Accessibility
Crayons & Marketers can now provide its clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. – August 1, 2022 – Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership…
NAWBO® Installs Jacqueline Hayes to 2022-2023 National Board of Directors
Jacqueline joins the National board to grow her efforts to support women business owners nationwide Washington, D.C. (June 15, 2022)—The National Association of Women Business Owners (NAWBO) installed Jacqueline Hayes of Nashville to the 2022-2023 Board of Directors. The NAWBO…
The Journey to Inclusive Marketing Starts With Understanding Your Audience
Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them,…
Hispanic Heritage Month: Language, Culture and Traditions
In celebration of Hispanic Heritage Month, Jacqueline Hayes, founder and chief marketing strategist of Crayons & Marketers, talks with The Translation Team, a full-service translation company specializing in Spanish translations for the U.S. Hispanic consumer market. The company supports private…
Understanding Bilingual Advertising Targeting Hispanic Audiences
From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One…
Are Pay-Per-Click Ads The Right Choice For Your Business?
First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as…
Societal Movements Impacting Women’s Representation in Advertising
In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971,…
Black Business Month Courageous Comebacks Series: Tanya R. Hill, ForeverFresh
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…