The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity….
Guide to Year-End Fundraising Powered By Millennial Donors
For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the…
Reaching New Audiences With Influencer Marketing
Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage…
3 Ways MWBEs Can Market More Effectively to Government Agencies
Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and…
As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
Brands Taking A Stand: How To Approach Corporate Social Responsibility ‘Responsibly’
The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities….
How To Build Brand Affinity During COVID-19
The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands?…