Author: Bethany Anderson

Cultural Research | Diversity | Diversity & Inclusion | Donors | Fundraising | Multicultural Marketing | Multicultural Research | Non-profit | Public Relations | Segmentation

How to Grow and Sustain a Diverse Donor Base: A Quick Guide for Non-Profits
ByBethany Anderson November 1, 2023January 7, 2025

Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…

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Black-owned business | Corporate Responsibility | Diversity | Equity | Minority-Women Owned Business | Supplier Diversity

Black Business Month: Equity in Procurement
ByBethany Anderson October 12, 2023August 26, 2024

In honor of Black Business Month, Jacqueline Hayes, founder & chief marketing strategist of Crayons & Marketers, sits down with Danielle McGee, the CEO and founder behind Black Business Boom, for a compelling discussion on equity in supplier diversity.Â Danielle is an unwavering activist and advocate for Black entrepreneurship. Through her platform Black Business Boom,…

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Digital Advertising | Digital Marketing | Google Analytics | Pay Per Click | SEO | Small Businesses | Target Audience

SEO vs. PPC, Which is Right for Your Business?
ByBethany Anderson October 12, 2023February 20, 2025

In this episode, colleagues from Crayons & Marketers, Bethany Anderson, content marketer, and digital media specialist Brandon Tubbs dive into the ongoing SEO vs. PPC debate. They address the essential question: should businesses put their money into one strategy or invest in a combination of strategies? Digital marketing is evolving. For the best results,…

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Blog | Content Strategy | Diversity | Diversity & Inclusion | Equality | Equity | Inclusive Marketing | Marketing | Multicultural Marketing | Uncategorized

How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling
ByBethany Anderson August 23, 2023February 20, 2025

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

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Blog | Branding | Inclusive Marketing

From Rainbow Washing to Solidarity: How to Create an LGBTQ+ Inclusive Brand
ByBethany Anderson June 27, 2023July 7, 2025

Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many brands are eager to visibly express their support for the LGBTQ+ community. Yet, not everyone agrees. The political spotlight on this community has fueled division, leaving some companies feeling trapped, worried that participating in Pride could spark backlash,…

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Newsworthy | Women-Owned Business

NAWBO® Installs Jacqueline Hayes to 2023-2024 National Board of Directors
ByBethany Anderson June 12, 2023August 30, 2025

Jacqueline joins the National Board to support women business owners nationwide Washington, D.C. (June 5, 2023), The National Association of Women Business Owners (NAWBO) installed Jacqueline Hayes to the 2023-2024 Board of Directors. NAWBO represents more than 12 million women business owners across America. The membership is diverse in many ways, including the size of…

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Blog | Diversity | Diversity & Inclusion | Marketing | Multicultural Marketers | Multicultural Research

Why Cultural Relevance Matters in Marketing to Asian American Consumers
ByBethany Anderson May 24, 2023February 20, 2025

May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…

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Blog | Diversity | Marketing | Marketing Strategy | Women Consumers

3 Proven Marketing Tips to Reach and Engage Women Consumers
ByBethany Anderson April 24, 2023February 20, 2025

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…

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