Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more…
Black Business Month: Equity in Procurement
In honor of Black Business Month, Jacqueline Hayes, founder & chief marketing strategist of Crayons & Marketers, sits down with Danielle McGee, the CEO and founder behind Black Business Boom, for a compelling discussion on equity in supplier diversity. Danielle…
SEO vs. PPC – Which is Right for Your Business?
In this episode, colleagues from Crayons & Marketers, Bethany Anderson, content marketer, and digital media specialist Brandon Tubbs dive into the ongoing SEO vs. PPC debate. They address the essential question: should businesses put their money into one strategy or…
How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling
The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while…
From Rainbow Washing to Solidarity: How to Create an LGBTQ+ Inclusive Brand
Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many are content to visibly and vocally display their support for the LGBTQ+ community. Yet, there are dissenters. The political frenzy around this community…
NAWBO® Installs Jacqueline Hayes to 2023-2024 National Board of Directors
Jacqueline joins the National Board to support women business owners nationwide Washington, D.C. (June 5, 2023)—The National Association of Women Business Owners (NAWBO) installed Jacqueline Hayes to the 2023-2024 Board of Directors. NAWBO represents more than 12 million women business…
Why Cultural Relevance Matters in Marketing to Asian American Consumers
May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in…
3 Proven Marketing Tips to Reach and Engage Women Consumers
Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the…