Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face…
Benefits of Voice Technology and Smart Speaker Marketing
Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to…
LinkedIn Hacks You Should Know Pt. 2
Join groups — and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your…
LinkedIn Hacks You Should Know Pt. 1
LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital…
How To Create Effective Infographics [Infographic]
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and…
Effective Ways To Use Hashtags To Build Your Brand
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their…
Get To Know Your Audience Better With Data-Driven Marketing
The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use…
Nashville Black Chamber of Commerce Member Spotlight
Crayons & Marketers founder and Nashville Black Chamber of Commerce member, Jacqueline Hayes, spotlight featured in Thursday, August 9 – 15 2018 issue of the Tennessee Tribune on page 7A.
7 Digital Marketing Trends Worth Adding To Your 2019 Strategy
The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate…
In The Know Radio Show: Cultivating An Entrepreneurial Mindset
I’ve been an entrepreneur for over five years now. And to be honest, I didn’t grow up wanting to do that. After watching movies like “Baby Boom” and “Secret of My Success” I was 100% certain that I wanted to…
In The Know Radio Show: The Power of Positivity
During the holidays, we pause to be grateful for the blessings in our lives and hopefully give the gift of being present with our families and friends. But this season, for some, can also stir up feelings of unhappiness and…
In The Know Radio Show: Leading With A Grateful Heart
Most business owners start the year with big plans. Now that we’re 45 days away from a new year, the pressure is on, and we’re all looking back over the past eleven months wondering where the time went. But, the…