LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…
![How To Create Effective Infographics [Infographic]](https://crayonsandmarketers.com/wp-content/uploads/2019/08/INFOGRAPHICS-1-768x341.png)
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy. What Are Hashtags? Known as the pound sign in a former life,…
The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…
Crayons & Marketers founder and Nashville Black Chamber of Commerce member, Jacqueline Hayes, spotlight featured in Thursday, August 9 – 15 2018 issue of the Tennessee Tribune on page 7A.
The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…
I’ve been an entrepreneur for over five years now. And to be honest, I didn’t grow up wanting to do that. After watching movies like “Baby Boom” and “Secret of My Success” I was 100% certain that I wanted to major in business in college, then graduate and get a corporate job in a tall,…
During the holidays, we pause to be grateful for the blessings in our lives and hopefully give the gift of being present with our families and friends. But this season, for some, can also stir up feelings of unhappiness and be a reminder of all the things we didn’t get around to doing this year….
Most business owners start the year with big plans. Now that we’re 45 days away from a new year, the pressure is on, and we’re all looking back over the past eleven months wondering where the time went. But, the beautiful thing about November is that during this time, we collectively celebrate a season of…
The perks of the holiday season are plentiful, as business owners anxiously await a few days off to spend with family and friends.  In fact, you’re downright giddy in anticipation of turning on your “out of office” and forwarding all calls to voicemail. But, as visions of sugar plums, holiday shopping, and football games dance…
Founder and Chief Marketing Strategist of Crayons & Marketers, Jacqueline Hayes, joins Pete Hendrix with SCORE on Business to discuss 90-day marketing plans, the importance of data-driven marketing strategy, and business certification and set-asides. Watch the entire SCORE on Business interview with Jacqueline Hayes
Setting boundaries, both professionally and personally, can be uncomfortable. Boundaries are those invisible lines you draw to help guard what’s important to you. Our lives are surrounded by a network of relationships and a series of commitments that push back against these boundaries, competing for your time and attention. If left unchecked, this pull on…