Rallies, debates, fundraisers, going door-to-door, shaking hands, and kissing babies. These have all been long-standing elements of political campaigns since William McKinley’s 1896 presidential campaign created a methodical and organized bid for the White House and what is labeled the…
Social Media School for Business Series Returns for Small Businesses
We’re excited to announce that we’ll be teaching the Social Media School for Business Series at Pathway Women’s Business Center during the month of August starting on August 9th. These interactive two-hour sessions will move beyond listing the popular social media platforms…
Build Landing Pages That Convert With These Simple Tips
One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them…
Marketing Compliance: Social Media Laws You Need To Know [Guest Post]
Social media is both a blessing and a curse for a variety of reasons. One major pro is that social media is a rapid way for brands to interact with millions of target customers. However, one wrong business move on…
MyCorporation: Experts Weigh In: What’s Your Best Organic Marketing Strategy?
We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29! Read Experts Weigh In: What’s…
Is Google AdWords Right For Your Small Business?
Search engines, like Google, have evolved over the last few years with the goal of delivering the best possible experience for users. New algorithms have risen the bar for websites hoping to rank and issued tough penalties for sites trying…
What College Graduates Need To Know About Social Media In The Workplace
Aspiring college graduates will soon be walking across the stage and accepting their long-awaited degrees. As tassels turn from right to left, these newly minted alumni will either begin their job search or embark upon a new career. Having grown…
What Facebook’s New Algorithm Means To Your Social Media Strategy
Sometimes social media strategy feels a little like your wardrobe. You find yourself knee deep in old methodologies and tactics that no longer fit or have gone out of style. Never have those changes been more evident than in recent…
Meet Cindy Hall, Our New Community Manager at Crayons & Marketers
Cindy Hall joined Crayons & Marketers in November of 2017 but is no stranger to the advertising and marketing world. For more than 20 years, Cindy has worked in a multitude of advertising and marketing capacities from print advertising to…
Connecting Women, Empowering Leaders: Mentoring Monday
Bizwomen Mentoring Monday is a nationwide speed mentoring, coaching, and networking event connecting women in business to the resources they need to develop professionally and personally. Chief Marketing Strategist, Jacqueline Hayes, seen here with mentee Ann Petersen, was honored to participate…
3 Smart Marketing Trends To Better Engage Your Audience In 2018
For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018. As a marketer, I understand the urgency…
Nashville Ledger Interview: Women Business Owners Still Have Work To Do
“… women are more empowered, and showing that they are good leaders and entrepreneurs…” Chief Marketing Strategist and Principal of Crayons & Marketers, Jacqueline Hayes, shares with Joe Morris of the Nashville Ledger her hopes for greater diversity in executive leadership in…