We’re excited to announce that we’ll be teaching the Social Media School for Business Series at Pathway Women’s Business Center during the month of August starting on August 9th. These interactive two-hour sessions will move beyond listing the popular social media platforms to explaining the business benefits of each platform and how they can add value to your…
One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them out, but to cultivate an engaged audience willing to exchange something valuable to them, like…
Social media is both a blessing and a curse for a variety of reasons. One major pro is that social media is a rapid way for brands to interact with millions of target customers. However, one wrong business move on social media can spread like wildfire, becoming impossible to retract or correct. Given the fast-paced,…
We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29! Read Experts Weigh In: What’s Your Best Organic Marketing Strategy? Written by: Deborah Sweeney
Search engines, like Google, have evolved over the last few years with the goal of delivering the best possible experience for users. New algorithms have risen the bar for websites hoping to rank and issued tough penalties for sites trying to get over. The result is a highly competitive space in which keywords aren’t the…
Aspiring college graduates will soon be walking across the stage and accepting their long-awaited degrees. As tassels turn from right to left, these newly minted alumni will either begin their job search or embark upon a new career. Having grown up in the age of social media, these young 20-somethings are well connected and wield…
Sometimes social media strategy feels a little like your wardrobe. You find yourself knee deep in old methodologies and tactics that no longer fit or have gone out of style. Never have those changes been more evident than in recent updates to search engine algorithms committed to delivering the most relevant content to users and…
Cindy Hall joined Crayons & Marketers in November of 2017 but is no stranger to the advertising and marketing world. For more than 20 years, Cindy has worked in a multitude of advertising and marketing capacities from print advertising to digital marketing and loves the challenge of the ever-changing marketing landscape. In 2011, Cindy took…
Bizwomen Mentoring Monday is a nationwide speed mentoring, coaching, and networking event connecting women in business to the resources they need to develop professionally and personally. Chief Marketing Strategist, Jacqueline Hayes, seen here with mentee Ann Petersen, was honored to participate in this morning’s event. “I have been fortunate over the years to be mentored…
For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018. As a marketer, I understand the urgency as I, too, see trends on the horizon that will impact our client’s ability to…
“… women are more empowered, and showing that they are good leaders and entrepreneurs…” Chief Marketing Strategist and Principal of Crayons & Marketers, Jacqueline Hayes, shares with Joe Morris of the Nashville Ledger her hopes for greater diversity in executive leadership in key industries and increased opportunities for women business owners and minority owned businesses in the Nashville…
Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in hopes that they’ll make the best impression possible to lure buyers. Surprisingly, despite such an…