For those who have been in business for a while now, you have at least a high-level understanding of how marketing impacts your sales. You’ve noticed trends that stimulate an increase and missteps that trigger a decline. But one thing…
3 Simple Reasons To Increase Your Marketing Budget in 2017
Depending on your industry, year-end signals a period of celebration and rest. You look forward to taking a little time off around the holidays to enjoy family and friends. You reward employees and colleagues for a job well done. But…
Debunking Marketing Myths: Direct Mail Is Dead
Social media is sexy and direct mail is dead. If you take the advice of some, you’ll completely abandon all offline marketing efforts for digital campaigns that may look good but fail to deliver sales. The reality is, direct mail…
Debunking Marketing Myths: Content Marketing Is Easy
Tales of ghosts and goblins may give you a fright this Halloween, but very few things are scarier to a content marketer than to hear the words, “content marketing is easy.” Nothing could be further from the truth. And this…
[Guest Post] Get Out Of Your Own Way And Market To Find New Customers
People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to…
5 Helpful Ways To Deepen Client Relationships And Improve Sales
Turnover is expensive. For Human Resources Managers, this is common knowledge. It’s cheaper and less disruptive to keep a good employee than to find a new one. But retention efforts aren’t confined to employee directories. Business owners, too, must consider…
How To See Your Marketing As A Win Instead Of A Waste Of Time
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their…
[Guest Post] 10 Easy Steps To Improve Your Video Blog Process
Building a profitable and successful business hinges on your ability to spend time and resources on the right things. That’s where systems play a huge role. While adding efficiencies and effectiveness, systems eliminate wasted time, duplicative efforts, and unnecessary costs…
5 Guaranteed Benefits of Sticking With Your Marketing System
Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining…
Easy Beginner’s Guide To Building A Simple Marketing System
For smaller organizations, trying to keep up with the pace of marketing is a challenge. Every day it seems like there’s something new to learn – a new social media platform or a new best practice for sending emails. But…
[Guest Post] Why Social Media Is One Of The Best Tools To Attract Millennials
Remember a time where you had no internet, no cell phone, no Google, no laptop, and an Atari was an advanced gaming system? Remember when you had to actually go outside and play? Read a book to entertain yourself because…
What Experts Say About The Best Way To Market To Millennials
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. With the smell of increased purchasing power lingering in the air, brands…