Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in…
Quick Five Minute Tutorial On Small Business Social Media Marketing
For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s…
Social Media Research Of The Future Is Here Right Now
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We…
Practical Lessons On How To Use Social Media To Build Your Business
The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and…
Does Out Of Home Advertising Make Sense For Your Business?
Businesses of all sizes are facing unprecedented competition for sales. Consumers are more empowered than ever and are wielding it to command a better experience from brands. But getting in front of those prospective clients can be a challenge. Even…
What Is Mobile App Engagement & How Do You Measure It?
The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are…
5 Helpful Ways To Boost the Visibility of Your Mobile App
Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their…
Do Brands Really Understand Women?
Women mistrust advertising today. And why not? Bloomingdale’s issued an apology for a 2015 catalog ad that many saw as encouraging date rape. In the ad, a man is seen staring at a beautiful woman who is looking in the opposite…
How Social Media Marketing & Paid Advertising Work to Boost Web Traffic
Despite the advent of new technologies, it’s getting harder to reach consumers. Not because they aren’t connected. It’s quite the opposite. Consumers are so connected that the large audience you want to reach is now fragmented, spread thin across numerous…
How To Heart Customers Through Customer Relationship Marketing
February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy,…
3 Market Trends Disrupting Small Business Marketing
Marketing is changing. The fundamental principles of marketing still exist, but the “how to” has changed dramatically. As marketers, we create an exchange of value between brands and the consumers they service. But to remain relevant, we’ve had to adapt our…
Gift Yourself Permission To Get Rid Of DIY Marketing
Tired of DIY marketing? Well, you should be. It’s hard enough to manage running a business without throwing in how to market it. That is, unless you’re a marketer. The fact is, running an effective marketing program takes not only…