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Strategic Thinkers. Marketing Partners.

In my quest to find a picture for this blog post, I happened upon something else entirely, a fresh perspective. My original intent was to have a serious talk about the importance of online communities. For the small business owner who has been slow to adopt the idea of using social media as another way…

The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time, effort, and money you put into building your site, people have the nerve to click…

Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite them to chat among themselves while you listen in. Of social media I often hear,…

“People love romance.” I saw this quote in a recent ad for People magazine and I have to say, I agree. We all want to see the heroine swept off her feet by the ruggedly handsome hero, risking life and limb, to rescue her and win her heart forever. We get lost in 800 page trilogies that pull us…

If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’  While these statements are true, you only have a few seconds to make an impression and those statements, in no way, give prospects any reason to pursue the conversation further. I find these…

In last week’s posting, I put a question before you.  If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2?  I mean, it’s fewer crayons so how do they get away with that? Well, it’s simple…

Have you ever tried to color a large space with a marker?  What happens?  Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry.  Now, if you’d started with a crayon, chances are, you would have ended up with the perfect picture. Why?…

So, if you open your standard box of crayons today, what do you see?  I can tell you what you rarely see – the basic eight primary colors of yesterday.  Did you know that there are 120 beautifully unique crayon colors?  I know, right! That’s 1-2-0 and they range in colors from your standard red, yellow…

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