In my quest to find a picture for this blog post, I happened upon something else entirely, a fresh perspective. My original intent was to have a serious talk about the importance of online communities. For the small business owner…
small biz marketing strategy
Gumming Up Your Site: 3 Tips to Improve Stickiness
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time,…
Social Media: Tricks and Treats
Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite…
Marketing Strategy – The Ultimate Love Story
“People love romance.” I saw this quote in a recent ad for People magazine and I have to say, I agree. We all want to see the heroine swept off her feet by the ruggedly handsome hero, risking life and limb, to rescue her…
What Business Are You In?
If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression…
Color Me Green
In last week’s posting, I put a question before you. If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2? …
Fill Your Space
Have you ever tried to color a large space with a marker? What happens? Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry. Now, if you’d…
Open Your Box
So, if you open your standard box of crayons today, what do you see? I can tell you what you rarely see – the basic eight primary colors of yesterday. Did you know that there are 120 beautifully unique crayon…