Creating a “compelling brand narrative” sure sounds good, but isn’t quite as easy to do as it sounds. It’s not that you don’t have a story. Every brand has one. And that story should show up in every aspect of…
storytelling
[Guest Post] Going Deeper than “About Us”: Five Elements for a Brand Story that Connects & Converts
Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about…
Is Content Marketing Just Another Buzzword Or Will It Help My Business or Non-Profit Grow?
Several studies suggest that well over 40% of marketing budgets next year will be spent on online (digital) efforts. And at the core of those campaigns will be an emphasis on content marketing. Content marketing. Sure, to marketers like me, that…