Who would have guessed you could learn so much from a crayon, a double ended one at that. Over the last two weeks, we’ve discussed the marketing mix. Familiar to many, foreign to some. Today, let’s knock out the last two Ps,…
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Color Me Green
In last week’s posting, I put a question before you. If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2? …
Shelf Life
On a recent excursion to a mass retailer, with my child in tow, we, of course, found ourselves facing the crayon aisle. We start the slow walk down the aisle, packed with so many things to see, feel and knock over. And as I pick…
Break the Mold
Edwin Binney, along with his cousin, C. Harold Smith, formed Binney & Smith in 1885. The company created many things, like a new type of black coloring used to make black car tires and later school supplies. But at the gentle nudge of…
Cheering Section!
Well, it’s back to school time. I find myself, for the first time, standing in a sea of parents, buggy to buggy, slightly pushing and nudging, all reading a slip of paper with a common theme – the school supply list…
Top of the Triangle!
Of the vast selection of crayon options available to both young and old, I would have to say that the cool triangular ones are one of my favorites. Not only don’t they roll off the table when my daughter insists on pouring them…