If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression and those statements, in no way, give prospects any reason to pursue the conversation further. I find these…
Edwin Binney, along with his cousin, C. Harold Smith, formed Binney & Smith in 1885. The company created many things, like a new type of black coloring used to make black car tires and later school supplies. But at the gentle nudge of Edwin’s wife, a school teacher, Binney & Smith did the unthinkable. In 1903, they created…
Being that buying a new box of  crayons on a weekly basis has become the new norm in my household, I’ve taken the time to ask myself a question. Are all crayons created equal? To the average crayon user, the answer would probably be yes – a crayon is a crayon, right? Well, not exactly. You…
One of the first questions people ask about Crayons & Marketers is about the name. Where did it come from? The answer is simple, really…my daughter. As many women in business do, I have children. Well, one actually, but she’s a hand full. When she was younger, I would keep a box of crayons in…