If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression…
brand strategy
Break the Mold
Edwin Binney, along with his cousin, C. Harold Smith, formed Binney & Smith in 1885. The company created many things, like a new type of black coloring used to make black car tires and later school supplies. But at the gentle nudge of…
It’s Just a Crayon – Big Deal
Being that buying a new box of crayons on a weekly basis has become the new norm in my household, I’ve taken the time to ask myself a question. Are all crayons created equal? To the average crayon user, the answer…
Creating a Business Name…3 Things to Keep in Mind
One of the first questions people ask about Crayons & Marketers is about the name. Where did it come from? The answer is simple, really…my daughter. As many women in business do, I have children. Well, one actually, but she’s…