If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression and those statements, in no way, give prospects any reason to pursue the conversation further. I find these…
In last week’s posting, I put a question before you. If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2? I mean, it’s fewer crayons so how do they get away with that? Well, it’s simple…
On a recent excursion to a mass retailer, with my child in tow, we, of course, found ourselves facing the crayon aisle.  We start the slow walk down the aisle, packed with so many things to see, feel and knock over. And as I pick up the last victim of her play, it actually held my interest.  It was a six count package…