Retention Marketing: 3 Tips On How To Keep Nurturing, Post-Sale

Retention Marketing: 3 Tips On How To Keep Nurturing, Post-Sale

Most conversations about “nurturing” today revolve around lead generation and lead scoring.  Getting leads “sales ready” is one of the benefits of popular tools like marketing automation software, which aims to, through a series of consistent and meaningful touches (like emails and social media activity) move leads from the top of the marketing funnel, where they simply display interest in…